Haier has long supported the development of Chinese youth education. In the process of sustainable innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. Haier was ranked first among China's Top 10 Global Brands by the Financial Times in 2005 (Haier's company facts 2008). The power of globalization and internet brought as much opportunities as challenges. The company has also invested in real estate, logistics and finance and is thus aiming to be a top provider of life solutions in a global level. Mr. Zhang Ruimin, Chairman of the Board and CEO of Haier Group, systematically illustrated the Rendanheyi Model in September 2005, whose contemporary features, universality and social characteristics have achieved trans-industry and trans-culture fusion and replication. The business class also enjoys the products of Haier Company. The company has its headquarters at Qingdao, Shandong territory in China. Self-powering/organizing microenterprises with self-entrepreneurship constitute a basic unit in the creation of user values. Against the new backdrop, Haier Spirit and Haier Style serve as the guidelines for Haier's transition from a follower in the age of traditional industry to a leader in the age of IoT. It competed with American and European companies to surpass them. A trusted ecosystem is essential to the construction of a co-sharing platform. The aim of Haier's global branding strategy was to seize the opportunities amid the internet era when different countries were woven into the same web and a globalized Haier flourished in all parts of the world. The company also spends time for ecological concerns and is very much enthusiastic in planting trees and promoting ‘green’ ideas. During the Olympic Games, Haier, as the only Beijing Olympic Games Offical Sponsor of White Goods, provided 60,000 units of energy-saving innovation products to 37 Olympic venues. On December 26, 2004, Haier Group, ranked China’s number-one company by the Asian Wall Street Journal,3 celebrated its 20th anniversary with annual sales topping RMB 100 billion.a (See Exhibit 1 for Haier revenue growth.) While internet has become part of the infrastructure, the age of IoT is just around the corner. At the same time, a world-class management model was developed in the U.S. with reinforced customer satisfaction, innovation and business excellency as the core. On May 10, 2018, China Brand Day, Zhang proposed the concept “ecosystem brand” for the first time, seen as another iteration and innovation to the brand connotation following the product brand and platform brand. Established at Qingdao, China in 1984, Haier Group is a world-leading provider of solutions to better life. From 27th January to 1st February, Zhang Ruimin was invited to 30th World Economic Forum and delivered a keynote speech My Opinions on the New Economy, introducing the idea “No Internet, No Future”. Soon it was on the path of success and in 1988, it brought Qindao Electroplating Company, which was producing microwaves. Together, those locally-renowned brands will uphold Haier as a world-class brand. IoT Ecosystem was a new category included in BRANDZ™ in 2019 and Haier was the first brand made to the list. being a Chinese company had to confront these issues. On 9th December, Haier and Alibaba announced a strategic partnership, aimed at combing Haier's strength in supply chain management, logistics & warehousing, delivery and installation service, and Alibaba's advantage in the e-commerce ecosystem. Their exemplary performance has turned the spirit and style into the core values of Haier. On 11th December, Zhang Ruimin was invited to the top European business school IMD in Switzerland and IESE in Spain to give speeches about the Rendanheyi Win-win Model. Purchased refrigerator in 2017 and now in December 2019 it's digital display is not working and company says you have to replace whole door , this is very ridiculous Don't ever purchase Haier products and their service charge also very high . Haier won the most bids in different categories in the tendering. At this historical moment, Haier people will take full advantage of the benefits of IoT-powered socialnomics. The whole world was waiting to see how the next world-class management and social model will transform the living fossil of the American industry. The story of company’s social concerns stands as a model of inspiration for others. Haier, together with the Shandong Pavilion, the America Pavilion, the Italy Pavilion, the New Zealand Pavilion and the Shimao Pavilion, brought the culture and philosophy of innovation to the World Expo. Traditional manufacturing industry will be the next to undergo these changes. History of the company so far: In 1984, the company began as a township and village enterprise (TVE) in Qingdao, a port city in China’s Shandong province. It is effectively used in building strategies for the organization to maintain its competitiveness in the market. Only when stakeholders uphold honesty and integrity can the open resources of the ecosystem be utilized to co-create and win together. Since then, Haier jumped from Branding Building Stage to the Diversification Stage. By purchasing Meneghetti’s manufacturing unit in Italy, Haier had made its way into European market. Question 3Can Haier construct on its success in niche merchandises to go a dominant planetary trade name in high-end white goods? The post e-commerce age predicted by Zhang Ruimin two years ago is now turning into a reality. Many enterprises have realized the importance of platforms but what impedes the transformation is the organization itself. On 28th July, Haier acquired the home appliance business of Japan SANYO Electric Co., Ltd in Japan, Indonesia, Malaysia, Philippine, and Vietnam. In the early period of entrepreneurship, Haier introduced the philosophy of “Sincere Forever” which can be easily adhered to as long as Haier itself upholds the principle, because enterprises at that time were cut off from the outside world and the production was just assembly line work. Haier has thus invested a great deal, especially for a Chinese company, in training its employees and demanding innovative ideas. With not so much information that can be gleamed online, we do hope that the company does decide to bring back its smart mobile division back. It is under such harsh conditions that Haier Ren (people) embarked on the journey of entrepreneurship. With the annexation of Huangshan group, Haier made its entry into television manufacturing in 1997. Once again, Haier takes the lead in transforming enterprise into an entrepreneurial platform and employees into entrepreneurs. This Chinese brand is known in the market for the production of home appliances and also for their consumer electronics. The Qindao-Liebherr 4-Star BCD-212L Side-by-Side refrigerator won the first National Quality Product Award Gold Medal in China's refrigerator industry. In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. An analysis of the historical background: The development of the first generation of the Haier Spirit was closely related to the distinct characteristics of the times. 4. On 1st February, in an international tendering by WHO, Haier refrigerators competed with over ten products from other countries and won a bid for the first time. 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